Today, with the rising demand for online business, online customer service, and e-commerce, digital marketing companies, or digital agencies across the world are busy publishing hundreds and thousands of websites on the web every single day.
A decade ago, businesses were interested in having a simple website, but with the advent of smartphones, tablets, and other handheld devices, changed the scenario completely. Now, it is imperative to have a website that is compatible with all digital devices.
With the rising usage of smartphones or tablets, brands are shifting from desktop compatible website design to responsive design. New websites are by default, designed, and published using a responsive layout.
What is responsive design?
Responsive design is a technique of designing and developing a website to offer an optimal, seamless, and hassle-free viewing experience across all digital gadgets. The design enables resizing the content, images, and site structure automatically.
Google algorithm incorporates a website’s ‘mobile-friendliness’ into the site’s ranking. The algorithm scans each page for loading time, mobile responsive design, and best mobile practices. Websites that aren’t mobile-friendly or responsive lose search engine ranking.
Thus, businesses need to upgrade from a traditional website layout to a mobile responsive design. The change is efficient and cost-effective, and it caters to both desktop and mobile users. Plus, it eliminates the need to design a dedicated website for mobile phone users.
So, why mobile responsive website design is so important? Here are the key reasons.
Increased mobile phone usage: Most people use a mobile phone for Google search. There’s a mixed-use of a desktop and a mobile phone to access websites or any search engine. Mobile phone users expect optimal viewing experience, fast & easy access to the pages, content, images, and hassle-free navigation. Conversely, visitors will leave the website within moments if it is not responsive. Hence, a responsive design satisfies users, and the chances of conversions increase.
Google favors mobile responsive design: A mobile responsive design save Google from creating two copies of the same site – one for the desktop version and second for mobile. Google creates a single URL & HTML, which adjusts, fits, and resizes the site when viewed across various devices. Mobile responsive design helps Google save time because they do not have to crawl multiple sites to assign indexing properties.
Efficient & easy to manage: Imagine managing two different versions of a website. It is not only expensive but difficult to manage, update, and maintain both the versions simultaneously. Plus, there are chances of turning away potential customers. On the other hand, responsive design creates a single, efficient, and easy to manage (from the SEO perspective) website accessible on mobile and desktop without additional cost or resources.
Increases conversions: Websites that are difficult to navigate on a mobile phone gradually lose business, whereas businesses with a mobile responsive design website increase the chances of converting leads into customers. Based on the user’s device, responsive design does not require redirection to an alternative URL, which speeds up page loading. Users don’t have to zoom-in or zoom-out to navigate the site, making it easier for them to access content or place an order.
Supports SEO: A well-planned SEO promotes page rankings of a website. A combination of mobile responsive design and SEO assists search engine results and helps connect with a broader customer base.
The above points indicate the importance of mobile responsive design. Here are some of the benefits.
Cost-effective: With responsive design, brands need not create and maintain separate sites for desktop and mobile. Investing in a single design helps save costs.
Flexible: Responsive design offers the flexibility of making changes on the website quickly and easily.
Improves user experience: The design looks professional and offers a seamless user experience regardless of the device used.
Ease of management: The best advantage of responsive design is, businesses can carry out changes or updates on their own. They need not hire a designer to manage the website.
Are you a business with a dual website, and want to upgrade to a single, responsive design? End the hunt by keying-in responsive website design India or SEO services in Mumbai keywords on Google to renew your website.